Muhammad_A
Penguin fancier
HALAL CHOCOLATE GOES ON SALE
10:30 - 29 March 2007
Supermarket chain Morrisons is to start selling halal chocolate bars in Leicester.
The chain will introduce the Ummah chocolate range because of growing demand from Muslim shoppers.
With about two million Muslims living in the UK, the £2billion Halal food market is a growth area for supermarkets.
Suzanne Laverack, world foods buyer at Morrisons, said: "We tailor our food and drink offering to meet the demands of different cultures and are thrilled to be selling the range of Ummah chocolates."
Khalid Sharif, managing director of Ummah Foods, said: "We look forward to carrying out some innovative marketing campaigns with Morrisons that support the product and make a difference in the community."
It's just a shame my nearest Morrisons is a considerable walk away.
